The main strategy of your web site if you are focused on optimizing it for certain keywords in search engines should be focused on content building and link building. In and of themselves both of those strategies are beneficial for your site and your customers, but they provide an added benefit of making your site more search friendly. I have identified several tips as Content Building or Link Building tips. I will add to this list as I find new opportunities for either.

• Content Building: Add a blog to your site. Blogger is a free tool for creating a blog and it has the capability to publish your blog to your web site with FTP. If you are a client of Plexus, you can also purchase pxBlogger and have a blog built into your site.
• Link Building: Get your blog added to Technorati
• Link Building: Buying words at The Big Word Project. $1 per letter. Make sure to buy words that you are trying to get ranked on. While this site is new and has no google Pagerank yet, it has promise considering the viral aspect of it, and that it is being linked to from many sites.
• Link Building: Check out Andy Hagans list of Social Media sites to consider when trying to build organic links.