Google Analytics provides such great insight into your Web site traffic. It gives you a breakdown of traffic sources, page views, time spent on your site and much, much more. It will even track Web site goal conversions so that you can follow how well you are able to convert a visitor into a lead. But, do you know there are other great programs out there that you can install for free that will also give you great information.

Clicktale is a free tool that refers to itself as "in-page Web analytics" because it shows you what visitors actually do inside your Web page. By creating a free account you can get real details about how visitors view and use your site through videos, scrolling heat maps, and link analytics. Clicktale will even give you a timeline of visitor interaction with form fields so you can better understand how they interpret the data you are seeking from them on your Web site.

Here is a sample of a Clicktale online form critique:

Clicktale reports what a user does on your Web site by tracking visitor browsing sessions as flash movies and then presenting it as a video. You can choose which video to watch based on attributes such as the visitor’s country of origin, their time on site, or the number of pages they visited. You may choose to watch videos of people who appear to be struggling—for example, those who visit the same page several times.

While Clicktale does offer a free account, not every user is tracked. ClickTale typically records a random subset of daily visitors and the number of daily recordings is limited by the level of your subscription plan and the criteria you choose.

Web site statistics in any form offer great insight into how you are perceived online. Data you get from analytic sources can help you decide how to improve and optimize your site.