In a recent USA Today article Google's Matt Cutts reveals the top five tips for driving traffic to your Web site and getting it more highly ranked in the search engines.

The article is filled with great information and provides insight on what techniques are effective for optimizing Web sites in order to get them more highly ranked in the search engines.

Cutts' top tips include:

• Spotlight your search term on the page
• Fill in your "tags"
• Get other sites to "link" back to you
• Create a blog and post often
• Don't overdo it

In addition to the article, USA Today posted a 23-minute interview with Cutts discussing how to improve your site's search ranking - view it here.

Matt Cutts is widely recognized as a top search engine ranking expert.