Company Profile

Okay, so I got a call at work yesterday and the first thing I hear is, "I heard I have to have a Web site in order to come up on the Google."

My response...."ummmm yes." But that's not all.

I think what people don't realize is #1 the importance of a quality site and #2 the extreme importance of optimizing it. If you are in a competitive industry at all, it will take some work and extra steps to "make your site come up in the Google."

At Plexus, the sites we build intuitively come with search engine optimization tools built in but that doesn't guarentee that you will automatically rank first in a search engine query - there is much work to be done if that is a goal you have for your site.

First, you must think like your customers...what are they typing in to find you? This will help you identify your key words - then you have to optimize your site based on these words. There are several tools in doing this including keyword density, search engine copywriting and more.

Second, you must analyze your competition and see what activities they are engaging in that is making them rank higher than you.

And third, you have to make sure your site is linked on other highly ranked, relevant site. Link popularity is key to a highly optimized site.

While these are just the bare bones of search engine optimization, it is important to engage if you, too want your site to "come up on the Google!"

Coaches Will Glenn and Manuel Diaz with Honorary Team Captain, Raul, a recent cancer survivor.

On May 22, 2007 the Georgia Men's Tennis Team completed an undefeated season and became the 2007 National Champions!

During the week, Lesley Platek created a video to commemorate the victory! Watch it here!

After a recent email from a competing company who was interested in outsourcing some application work to Plexus, I was purusing their site and came across their portfolio of work. I clicked on a site that was still under construction. I noticed, according to my PageRank on Google Toolbar - a tool that ranks sites based on link popularity and search query relevance - that the site was ranked as 3/10. Weird for a brand new site, so I thought it must be a redesigned site on an older domain.

Buck told me about archive.org where you can type in a domain and it brings up the past versions of Web sites. It's a really cool tool that lets you go back in time and see what sites used to looked like.

Take Plexus, for example. Our newest site was launched almost a year ago but before that, there were several previous variations. If you type www.plexusweb.com in, it will display all of the former looks.

This is the Plexus site from February 2003, a far cry from our current site that is stocked with content management tools and database components that allow us to easily and effectively update and add to our site.

Now check out Google's site in 1998!

Visit archive.org and check out the history of your site or a site you visit frequently to see the changes through time.

Plexus was recognized with a bronze award at the 2007 Summit Creative Awards. We entered materials we created for Chimney Ridge that included a creatively designed folder system that included a brochure and multiple inserts.

With entries recieved from around the world, 26 countries to be specific, Plexus was honored to be among the award winners.

The Summit Creative Awards recognizes and celebrates the creative accomplishments of small and medium sized advertising agencies and other creative groups and entries are judged in 13 categories.

Oreck Vacuums have introduced a program to donate $50 to Susan G. Komen for the Cure for every risk-free trial of our Special Edition Oreck XL® Ultra Vacuum. Together, we can CLEAN FOR THE CURE®.

Visit Clean for the Cure for more information.

In addition, the Athens Area Cancer Auxiliary will be raffling off an Oreck Special Edition Pink "Clean for the Cure" vacuum as well as other great items as part of our Serving Up a Cure tennis tournament fundraiser. If you are interested in purchasing tickets, $3 each or 2 for $5, Email me!