I have found several posts on the Internet about how to create title tags for a blog hosted by blogger, but I wanted to find one specific to custom templates. I had a hard time so I thought I'd post the "how to" here.
Keyword specific title tags are important for search engine rankings. The same is true for keyword specific h1 tags. Having them match reinforces the strength of those terms.
For example:
This is good for SEO--
This, not so much--
How to have the blogger post title appear as a title tag in a custom blogger template:
- Log into your Blogger account
- Click Template or Layout
- Make sure you are in Edit HTML tab
- You should see the code for your blog in the window
- OK, you need to find the code that calls the Title of your blog
- It should look like:
- Replace this entirely with the following:
- This will have the title of your blog on your homepage, but on post pages it will display the post title then a little dash (-) then your blog name. So go to the settings tab to create the combination of keywords/blog title as your title on the homepage of your blog.
- You can delete the little dash and YOUR BLOG NAME if you only want the post title to be displayed.
- Save your template and upload
So, in a nutshell, log into blogger, view your HTML, replace everything in the title tag with the code I suggested then upload.
Thanks to David Coveney for creating those instructions. He is an online marketing executive at Persona Creative, a Web Design Agency.
