Buck Sharp

It seems like everyone is talking about viral these days. It's quite the buzzword. With the emergence of social sites like YouTube, Digg, mySpace & Flickr it seems like everyone is either chasing, or trying to start the next viral phenom. Lazy Sunday, Star Wars kid and multitudes of other media snippets have been elevated to icon status by the viral power of the new social Internet.

Agencies now boast of being able to create "viral marketing" campaigns to tap into the power of this strange new phenomenon. While there is no denying that some savvy use of the aforementioned sites can generate some traffic to your site, spending valuable resources hoping to generate viral buzz is for the most part folly. The name itself defines unpredictable nature with which it gains momentum and spreads. The best thing to do would be to just sit back and enjoy the ebb and flow of the viral tide.

A better course of action for a small to medium sized business would be to grow their own site into something that is updated frequently, reflecting industry trends and the dynamic growth of the business in an ever-changing 21st century marketplace. The more updated your site is, the more pages it has. The more pages it has, the more content you present to Google. The more content you present to Google, the higher your search engine ranking, the higher your search engine ranking, the more Web site visitors you get, and by the time you're getting all of that shade grown traffic you'll have a content rich site that will encourage reading and exploration, adding precious time to a visitor's stay.

At Plexus we develop Web sites and applications built on an exciting new framework called Ruby On Rails. Thus, one of our target search phrases is "Ruby On Rails Georgia" so that we can get in front of anyone in our geographic area that is interested in Rails Web development. If you do the search you'll see that we generally show up between the fifth and tenth position. This is excellent first page presence. Look closer and you'll notice that it's not the Plexus home page that garners this result. It's the page that lists all of our blog posts about Ruby On Rails. Our site's organic growth strengthened our search engine position. Yours could too.

On our site we use the same tools that are available to our customers. These tools allow anyone, even the non web savvy, to add dynamic, content-rich pages to your site as often as you like. In essence, we provide you the seed, you grow the tree. Now, we are expert gardeners and we care dearly about every seed we sell, so we'll be with you every step of the way to make sure your site is experiencing healthy growth.

Every content management tool we offer will easily enable you to add content to your site, contact us today for a face to face meeting to help you decide what is best for your site and your business.