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Buck

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The Ultimate Drive

Posted on 03/08/2007
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Travis's BMW Adventure

Travis takes his 650i luxury convertible for a spin

Most of the folks here at Plexus went to Athens BMW to take a 12 mile drive in a BMW of our choice to benefit the Susan G. Komen Breast Cancer Foundation.BMW donates $1 for every mile driven in a BMW.

Tagged:  travis, bmw, breastcancer

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Old School HTML for Email Marketing

Posted on 03/08/2007
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This morning, I formatted an email newsletter for Nuci's Space. Because most web-based email services don't support modern web standards in their preview windows, one must resort to old table-based layout to insure that your message has the best chance to be seen.

First, I thought I'd seen the last of the font tag, nested tables and other ugly format hacks when we adopted a web standards based approach at Plexus back in 2004 (Definitely, the first Athens, Georgia web development firm to adopt this approach). Unfortunately, until web-based email stops stripping inline styles we'll still have to delve into the dark underworld of table hacking to reach the most possible email subscribers.

Secondly, it made me appreciate modern CSS and XHTML methods. Not only do you produce lighter, cleaner files that are portable across mediums and platforms, it's much easier for me or anyone to maintain those files at a later date. Also, there are many SEO (search engine optimization) benefits as well.

I guess this is the way Adam feels when he has to get back into an old .NET, ASP or PHP project after working in the simplified, logical develoment framework that is Ruby on Rails ;)

Tagged:  email, newsletter, html, xhtml, marketing, web, standards, webstandards, SEO, searchengineoptimization, rubyonrails, rails, Athens, georgia

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Yahoo! Pipes...

Posted on 02/08/2007
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I'm not sure I have this completely figured out yet...

Yahoo! Pipes

Tagged:  yahoo, pipes

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Kuler Palettes

Posted on 11/30/2006
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A colleague of mine was stunned when he mentioned Kuler and I didn't know what he was talking about. Shocked, he stepped over to his office and IM'd me the link.

Wow.

I know there are a lot of color palette generating tools out there but Kuler gets my vote for being the best hands down.

With Kuler not only can you create your own palette based on a source color but you can browse hundreds of existing palettes contributed by the Adobe community. It'd even be useful for viewing with a client to get a feel for their color preferences.

Once you find or create a palette you like you can then download it as a swatch that can then be imported into your Photoshop swatch palette.Neat!

The community also gets a chance to rate the palettes so you can then browse by the highest rated palettes. You can also browse by the newest and most downloaded.

Kuler also takes advantage of it's Flash foundation by applying subtle animations while browsing palettes that really enhance the experience and encourage exploration.

Adobe Labs really got it right with this one. Kuler rocks!

Tagged:  adobe, kuler, color, design

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Election Day

Posted on 11/07/2006
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Time to get out and vote!

Live in Georgia and need to know where your polling station is? Use this excellent link to find it.

Election Day should be a national holiday.

Tagged:  election, voting, georgia

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