About 2 months ago I received an email from Blockbuster.com announcing the forthcoming redesign of their online rental site.
"Great!" I thought. The site was starting to show it's age. Type was small, it relied heavily on graphics for presentation and navigation and, in general, had begun to take on a very dated appearance.
From a functionality standpoint the site was solid, but it was difficult, or not always clear Well, I noted the coming redesign and went about my normal business. About a week ago I get another email from Blockbuster with the subject... ANNOUNCING THE NEW BLOCKBUSTER.COM. Great! I clicked the logo in the email and was taken to the ne....the same old site. My first thought was "It is an IE only redesign. Ugh...". I went to a Windows machine that had Internet Explorer and, after logging in, came to the same old rental interface. Completely confused and more than a little letdown I referred back to the email and read a little more closely. Toward the bottom, I noticed a link to a preview of the new site. Ahhh! If you're just going to show me a preview then tell me as such. Don't "announce the new site" and then let me down with a simple flash preview. I am already a customer after all, so you have my business. About the only thing you can accomplish with another new site email is irritate me. Or just remind me that it's still not done, and that the current site is painfully out of date.














