SEO Classes: Social Media

How is social media beneficial to business?

Social media allows you to connect with customers - for free. Today's customers want to connect with you on their terms. We can show you how to make your company available to customers in new and innovative ways.

Outbound marketers focus on finding customers. They use techniques that are poorly targeted and that interrupt people. They use cold-calling, print advertising, T.V. advertising, junk mail, spam and trade shows.
Instead of interrupting people with television ads, Inbound marketeers create videos that potential customers want to see. Instead of buying display ads in print publications, they create their own blog that people subscribe to and look forward to reading. Instead of cold calling, they create useful content and tools so that people call them looking for more information.

Topics covered include:

Understanding which tools to use

We will review many social media tools that major brands have used to connect with their customers. We will teach you their capabilities and functions. We'll even help you set up an account.

Case Studies

We will review how major brands have used social media in campaigns for public relations efforts, an increase in sales, and overall customer satisfaction. We'll review the good, the bad, and the ugly.

Learn how to engage

Social media should not be utilized like traditional marketing channels. Advertising jargon and marketing speak should not be found in any of your social media properties. Learn what should be found, and why it's worth your time to jump on the social media bandwagon.

Drive traffic to your site/blog/brick and mortar store

Participating through social media channels will allow your company to be found in more ways online. Learn which social media sites help your search engine optimization and how to optimize your profiles.

Managing your Online reputation

Social media gives your business a voice online. It allows you to participate in any conversations that may be going on about you. We will teach you how to manage (not control) what is being said about you online.

Social media ethics

We will prepare you for the ethical dilemmas you may face while participating online. We will help to steer you in the right direction and teach you what is acceptable and what is deemed unethical. We will answer questions such as:

• Do I disclose my identity?
• Can I pay someone to blog about my product?
• Can I "digg" my own articles and add reviews to 3rd party sites?
• Should I join all the social media sites I can?
• How often should I update "insert social media?
• How often should I participate on other people's forms of social media?