SEO Classes: Site Analytics

Why make business decisions blindly?

Gain insight and information with measurable outcomes through Web site analytics. We will teach you how to install Google Analytics, interpret basic reports, and set up custom reports and segments.

Google Analytics can tell you which of your advertising outlets (whether it be paid directories, online banner ads, e-mail campaigns, or even yellow page and print ads) produces the most leads for your business.
Google Analytics helps you spot and capitalize on trends in your industry before your competition does.

Topics covered include:

Basic Setup

We will work with each participant to setup Google analytics on his/her site.

Review of the Google Analytics Dashboard

The Dashboard is your customizable collection of report summaries. We will teach you how to read each of the default summaries provided, show you how to add new custom report summaries to the dashboard and how to organize the summaries as you choose.

Review of each of the main analytics data categories

There are three default categories with each Google Analytics installation and two additional categories of data that can be configured. We will walk through each the main three categories (Visitors, Traffic Sources, Content) and teach you how to configure the Goals category. The fifth category, E-commerce, is only applicable to e-commerce sites and is beyond the scope of this course.

Custom Filters

Learn how to use filters to get more useful data from your site analytics. You will learn to setup filters that are commonly used including IP exclusion and domain name tracking. IP exclusion filters remove traffic from your own employees by IP address so you don't get inflated traffic numbers Domain name tracking allows you to track different versions of your domains. You may market different domains on different print ad campaigns and may want to track the success of those campaigns by watching domain name traffic.

Custom Reports

We will demonstrate how to create useful custom reports that will help you analyze your data specific to your business goals.

Advanced Segments

We will demonstrate how advanced segments can help you analyze your data specific to your business goals.