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Why are search engines important?
Learn about the influence that search engines have on your business. This session will be an introduction to how search engines work and how Web sites are found by search engines including Google, Yahoo, and more. Understand the psychology behind how users search for information on the Internet and how they search when they are looking to buy. Learn how search engines decide what Web sites to display for search queries and in what order.
68% of search engine users click a search result within the first page of results.
92% of search engine users click a result within the first three pages of search results.
39% of search engine users believe the companies whose web sites are returned among the top search results are leaders in their fields.
Learn about the three pieces and functions of a search engine. Understanding how a search engine works will help you understand how to prepare your site for a search engine.
Learn how a search engine finds your site for the first time. then learn what they do with your site once they find it.
We will conduct an in class experiment to demonstrate the way users search. We will also discuss general search behaviors
Learn what branded and non-branded search means and learn why non-branded search is better for your bottom line.
Learn the difference between paid search ranking and organic search ranking and when to utilize and focus on each.
Learn the advantages of Google's local search mechanism and how to get a listing in the local search database.
Learn what universal search is and how to utilize a universal search market to your advantage.
You will
Plexus builds custom, rich internet applications on the Ruby on Rails web application framework.
Plexus provides ProductCart Shopping Cart for e-commerce web sites.
