SEO Classes: Link Building Strategy

Are all links created equal?

Learn the importance of links, how they benefit your site and how to create a strategy for link building. Some links are better than others - we can teach you the difference and help you focus your efforts on obtaining the best links for your site.

Did you know using Yahoo! Site Explorer is a quick way to check your backlinks?
Link building is just like conducting traditional public relations.

Topics covered include:

Understanding the perfect link

We will describe the factors that make up the link that will benefit your site to the fullest. We will also teach you search engines' attitude and perspective on links.

Creating the spreadsheet

Building links should be strategic and planned. You must monitor and record your progress so that you know where your time is best spent and where your efforts have paid off. We will teach you how to utilize a spreadsheet to organize all of your research and efforts to obtain links.

Brainstorm to create a list of personal and professional relationships

Creating a list of connections will allow you to spot linking opportunities within your existing relationships. Obtaining links from those you have already developed a meaningful relationship will be much easier than working to establish a rapport with someone outside your network. We will teach you what to do with this list, and how to use it to your advantage.

Spy on your ranking competition

We will teach you online tools that will allow you to see links of the web sites ranking higher than yours. We can show you what to do with this information and how to use it to your advantage.

Spy on your local competition

Although they may not be ranking higher than your Web site, we can show you how to research even more links using information from your local competitors.

How to ask for a link

We will explain the best way to request a link and how to eliminate the risk of coming across spammy, selfish, or annoying.

Leveraging a blog to build links

We will teach you how blogs are inherently link magnets. We will also show you can use them to attract links, channel the strength of their pages into your homepage, and how to build relationships and a community that can strengthen your domain.