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SEO Classes: Blogging for SEO

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Blogging for SEO

How can a blog drive traffic to my site?

More than an online diary, a Blog is a content-rich tool for increasing site traffic and building readership. This session will teach you how to set up a blog, create a blogging and tagging strategy and create a blog topic list. You will also learn how to use Google Docs as a staging platform for preparing your blog posts.

Pre-requisites

  • You should attend the Search Engine Optimization (SEO) basics course While this course is not a required pre-requisite, we will be referring to and using content building, link building and keyword research techniques taught in that course. You will not be successful in this course if you are not familiar with those techniques.
  • You should have a Google account. If you do not have a Google Account we will set one up for you during our class.
  • You should have a live web site A blog can be used for many reasons but for our purposes we are demonstrating how a blog can supplement an existing web site with content building capabilties so we will show you how to publish a blog to your existing site.
  • You should have FTP access. If you want to take advantage of our professional expertise to help you setup and publish a blog to your site you must have access to your server via FTP

23,000 new blogs are created every day — that's about one every three seconds
66.0% of surveyed blogs...are permanently or temporarily abandoned. Don't let yours fall in that 66%

Topics covered include:

Researching blog topics

Learn how to use research tools to find out what topics to write about and how to tag them.

Setting up your blog

We will work with each of the class participants to setup a Google Account (if he/she doesn't already have one) and setup a Blog. We will also work with each participant to program his/her blog to publish blog posts to a Web site via FTP.

Creating blog posts

We will work with each class participant to research atleast one blog topic and the participant will actually draft and publish his/her blog post to a Web site.

Creating SEO friendly titles and tags

We will teach participants how to customize his/her blog to control the title on each page of your blog. Title tag control is one of the best ways to encourage proper indexing of your site. We will also teach particpants how to identify useful tags for his/her posts.

Create your own favicon

We will teach particpants how to attach a brand or logo to a Web site for use in bookmarks and browser tabs.

Take Away

You will:

  • Setup a google account (if you don't already have one)
  • Setup a blog and make your first blog post to your web site
  • Develop a list of keywords to use for tagging your future blog posts

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