After monitoring your Web analytics, Plexus will send you custom reports that point out trends, strengths, and weaknesses in your site's path to achieve its goals. Plexus' reports monitor your search engine rankings, and create actionable insight into what adjustments can be made to improve your site.
Avinash Kaushik, Analytics Evangelist for Google explains why simple reports create the most valuable information. "There is this tendency of all Web analysts and Web applications to essentially become data pukes. Paralysis by analysis is the norm. Often in the middle of cookies and sessions and URL parameters, timeouts and exits, we forget that people use our Web sites. People are not that complicated. People are simple, and they’re trying to do simple things."
Plexus builds custom, rich internet applications on the Ruby on Rails web application framework.
Plexus provides ProductCart Shopping Cart for e-commerce web sites.
