By Natalie Glenn |
Plexus recently completed and launched a new Web site for Leon Farmer and Company, a third generation, Athens-based business specializing in wholesale beer distribution in Northeast Georgia. Originally chartered in 1948, Leon Farmer & Company operates two facilities in Athens and Gainesville, serving a 26-county area.
A cornerstone of the Athens business scene, Plexus was pleased to be selected by Leon Farmer & Company to help them transform their business from an exclusive Anheuser-Busch distributor to a wholesale beverage distributor committed to bringing new products, including some of the newest and most innovative craft brews, to the market. This shift in their business model prompted the need for a new Web site enriched with search engine optimization and encompassing new social media technology.
“It was important to us to work with a local firm,” said Leon Farmer, III. “We knew of Plexus and were familiar with some of their clients including Terrapin and Barberitos. When we began researching firms, we reviewed their portfolio and was impressed to see a diverse client base with designs that matched each client’s personality and style – not templated designs.”
“In our initial meeting with Plexus we were blown away with their knowledge of social media, search engine optimization and Web site functionality. They were able to advise us on what parts of the site we should control and update frequently. We immediately made the decision to work with Plexus and didn’t entertain any other proposals.” Farmer added.
“Our site design defied our expectations – we were thrilled with how Plexus was able
to capture the spirit of our company.”
~Leon Farmer, III
The new Web site showcases the various product lines Leon Farmer & Company carries including premium beers, import beers, craft beers and water and energy products. This custom product catalog is completely controlled by the Leon Farmer team to update with new products they secure and wish to feature on the site. Additional functionality components include:
Farmer added, “Since the launch we have heard nothing but compliments and have been able to use the new site to our advantage in accomplishing our goals.”
In addition to creating a stellar Web site for Leon Farmer & Company, Plexus has worked to ensure they are building rank in the search engines, attracting Web traffic and qualified leads.
“The progress Leon Farmer & Company has been able to make in just the one month following the launch has exceeded our expectations,” said Plexus President Stephanie Sharp. “They are committed to blogging and using the tools we have equipped their site with effectively and because of that, they are reaping the benefits in the search engines.”
“With guidance from Plexus, we have been able to gain ranking on several highly competitive, national industry terms that are securing qualified leads for our business,” said Farmer.
Plexus is pleased to add Leon Farmer & Company to our list of clients and friends. Learn more about Leon Farmer & Company at www.leonfarmer.com.
Plexus builds custom, rich internet applications on the Ruby on Rails web application framework.
Plexus provides ProductCart Shopping Cart for e-commerce web sites.
