Technology continually changes, and keeping up with the latest and greatest innovations can be a full time job. It's difficult to keep up when you're busy with all that life throws at an on-the-go professional.

Plexus is here to help with Laptop Learning. Laptop Learning, a series of courses that teach professionals search engine optimization and Internet marketing, can help you improve your business by improving your Web site, online reputation and overall Internet presence.

Laptop Learning is geared towards businessmen and women looking to advance their understanding of new technologies such as search engines, blogging, social media, and the benefits it holds for business. Conducted in a small class setting, Laptop Learning provides real world examples and direct business application. Every participant will leave with valuable knowledge that can be put to work immediately.

Laptop Learning is available as a full day training program conducted at your business with your employees, or as a class with a variety of participants at the Plexus office. Through a range of instructional and interactive approaches, Laptop Learning teaches the integral components of:

• How search engines work
• Optimizing your Web site for the search engines
• Blogging
• Link building
• Web site analytics
• Social Media

“We oftentimes find there is a disconnect between technology buzz words and understanding the significance they offer to business,” says Plexus President Stephanie Sharp. “Search engine optimization, for example, is a popular term but requires an educated approach in order for it to positively impact your Web site.”

From past Laptop Learning participants:

Thank you for doing such a great job with the class on Friday. Ashlie and I both really enjoyed it. Your work on the SLE website has paid dividends! Keep taking us to the next level.
~Stuart McLean, Southern Land Exchange

I really enjoyed your class. I'm amazed by how smart and experienced you are with these applications and with things going on in the industry. Very impressive.
~Chris Wood, PhD, JWA Public Relations

Kelly's SEO training at Plexus Web Creations was time and money well spent. I learned exactly how to put my website on the Google map and the world wide web with a few, very easy to implement techniques. Now, potential clients can easily find our website and access our services.
~Laurel Alberty, Alberty Financial

Laptop Learning covers the following areas in depth:

Understanding Search Engines
Why are search engines important? Learn about the influence that search engines have on your business.

Search Engine Optimization (SEO) Basics
How to use search engines to increase your business leads and sales, and stretch your advertising dollar.

Blogging for SEO
Learn how to set up a blog, create a blogging and tagging strategy, and create a blogging topics list. You will also learn how to use Google Docs as a staging platform for preparing your blog posts.

Link Building strategies
Learn the importance of links and how to create a strategy to obtain them.

Web Site Analytics
Learn how to setup Google Analytics, how to interpret basic reports, how to setup custom reports and custom segments. In addition, learn how to setup goals and sales funnels.

Social Media
Learn how social media can allow you to connect with your customers. The world of outbound marketing has faded away, and now you must go where your customers are so they can connect with you.

Laptop Learning series will equip you with a comprehensive understanding of each of these main topics. Participants will be able to take an active role optimizing and enhancing their Web site for search engines, build content through a blog, increase Web site link popularity, interpret Google Analytics reporting, and create a social media strategy.

To read more about each course and to register online, visit laptoplearning.org