In the past two years, Plexus has strengthened its grip on a rapidly changing market segment, Search Engine Optimization (SEO). A burgeoning specialty of Web development, SEO is intended to increase a site's visibility in the search engines with the ultimate goal of improving the volume and quality of traffic to a Web site from search engines through organic search results for targeted keywords.

Plexus performs SEO services for clients using an arsenal of tools that include innovative software programs, a series of advanced calculations, and more, to measure rankings and provide insight for identifying the right keywords on which to capitalize. In addition, Plexus creates an individualized link building and content building strategy for each client, supplementary to basic SEO service. When combined with basic site optimization, content and link building strategies can be the extra boost a client needs to exceed their SEO goals.

Plexus has developed a suite of content management plug-ins, pxComponents, that have all been designed with SEO boosters - special features that enhance the way search engines view content that has been added through one of these tools. To take SEO to the next level, Plexus also has developed its own branded SEO service called pxCelerate (as in accelerate search engine rankings for targeted keywords). pxCelerate includes an in-depth SEO site audit taking baseline measurements of the current ranking and analyzing the ranking of competitor sites, advanced keyword research, optimized content writing, and, taking it one step further than other firms, implementation of the prescribed changes. Plexus-built sites have a distinctive advantage because many already have pxComponents already implemented into their sites.

With the help of pxCelerate, several clients are experiencing real results, not only with greater traffic and better leads but higher sales volumes and even greater exposure in some cases.

To illustrate the power of SEO, read on to find out how Plexus clients are benefiting from the service.

Holder Brothers Timber Frames launched their new Plexus built site in April 2007. They integrated several pxComponents including an online portfolio of work (pxGallery), a news database (pxNews), and a blog (pxBlogger), a very powerful tool in the search engines.

Not only do blogs add content to your site with each post but its keyword friendly tags also help to enhance the site’s overall SEO. Blogs are extremely search engine friendly by nature and get indexed oftentimes higher than a Web site itself.

To illustrate this point and show how frequently search engines are used, Holder Bros was recently contacted by the History Channel to be featured in a segment of Modern Marvels after the show’s producers came across a Holder Bros blog post on Google – so from a simple post, they were found and featured on a prime time cable television program and the story was covered in the Athens Banner-Herald as well!

"Just wanted to update you on some exciting news and to thank you for recommending that we do the blog on our Web site. A about five weeks, ago Gabel starting writing a blog series about tools of the trade. Well his first installment about the axe ended up being found when a production company in California working on a Modern Marvels show for the History Channel googled and found us while researching the axe for a show. So they came out and filmed Whit and Gabel hewing on Wednesday and we will be on the show in May! The Athens Banner came out and covered the filming…all of that publicity came directly from our blog!" – Ansley Holder

ther clients experiencing SEO success include:

The Georgia Club focused on obtaining top ranking on regionally competitive real estate and lifestyle keyword phrases. They started out with no ranking for any of the key phrases. After two months of using the pxCelerate service, they are now ranked in the:

• Top 10 ranking for one targeted keyword phrase
• Top 20 ranking for two targeted keyword phrases
• Top 30 ranking for one targeted keyword phrases

Locos Grill & Pub focused on obtaining top ranking on regionally competitive restaurant related keyword phrases. They started out with no ranking for any of the key phrases. After two weeks of using the pxCelerate service, they are now ranked in the:

• Top 3 ranking for three targeted keyword phrases
• Top 10 ranking for six targeted keyword phrases

Georgia Go Minis focused on obtaining top ranking on regionally competitive keyword phrases. They started out with no ranking for any of the key phrases. After two weeks of using the pxCelerate service, they are now ranked in the:

• Top 10 rankings for two targeted keyword phrases
• Top 30 rankings for three targeted keyword phrases

Southern Land Exchange focused on obtaining top ranking on nationally used real estate keyword phrases. They started out with no ranking for any of the key phrases. After one week of using the pxCelerate service, they are now ranked in the:

• Top 50 ranking for two nationally competitive keyword phrases

Southern Land Exchange is also adding a blog to their site which will help to build content and pursuing an aggressive link building campaign with Plexus which will ensure future higher rankings.

Interglo Stone focused on obtaining top ranking on nationally used burial and sympathy keyword phrases. They started out with no ranking for any of the key phrases. After one month of using the pxCelerate service, they are now ranked in the:

• Top 10 ranking for one nationally competitive keyword phrase
• Top 20 ranking for two nationally competitive keyword phrases

“SEO is not just about being number one for targeted keyword phrases,” Plexus President Stephanie Sharp says. “It’s more about creating useful and effective goals, whether that be more site visitors, more lead conversions or more sales. Our SEO service defines what a good visitor is, how to attract that visitor to your site and even better, how to keep them there and perform the tasks you want them to whether it be to make an appointment, make a contact or make a sale.”

For more about Plexus pxCelerate and other SEO services, visit the products page on the Plexus Web site or call 706.353.2048.