Stephanie Sharp, President of Plexus Web Creations, and Natalie Rittle, Director of Client Relations, recently attended a specialized Search Engine Optimization (SEO) training from SEO guru Jill Whalen, founder of High Rankings Search Engine Optimization Firm. The training was held at the High Rankings office in Boston, Massachusetts March 6-8, 2008.

For the past 12 years, High Rankings has worked with hundreds of clients across more than 40 industries to enhance their online presence through proven and dynamic search engine strategies that repeatedly lead to increased traffic, more conversions and enhanced sales. Whalen is known as an industry pioneer and has practiced SEO methods since 1995.

“Plexus always takes a purpose-driven approach with our clients when they pursue a Web project with us,” said Rittle. “More and more we were finding that increased site traffic and high search engine rankings were among our clients’ goals and we decided to pursue SEO beyond the search engine friendly foundations that we build into each site,” she added.

Search Engine Optimization involves improving the volume and quality of traffic to a Web site from search engines through organic search results for targeted keywords. “We’ve had tremendous success with our clients who have engaged in our SEO service thus far,” said Sharp. “We’ve been able to take them to page one of Google search results from not being on the search engine radar.”

Part of its proprietary suite of content management components, deemed pxComponents, Plexus created one specific to SEO, pxCelerate (as in accelerate search engine rankings). The service includes an in depth SEO site audit taking baseline measurements of current rankings, advanced keyword research, optimized content writing, and taking it one step further than other firms, implementation of the needed changes. Through a series of calculations, tools and use of innovative software programs, Plexus determines the best way to rev up your rankings in the search engines, positioning your site to better reap the benefits SEO has to offer. pxCelerate is a available to clients as well as non-Plexus built sites.

Plexus Web Creations was founded in 1997. Plexus provides a comprehensive suite of Web design and development services, as well as print design and identity development to businesses, organizations, non-profits, and institutions of all sizes. A recipient of Forbes Magazine “Best of the Web” award, Plexus has been nominated for two Webby Awards and has been visited by Adobe, one of the world’s leading design software firms, who observed Plexus for their own research and development purposes.

For more information about Plexus, its Web and SEO services, visit plexusweb.com.