Plexus Web Creations is pleased to announce the launch of locosgrill.com - the Internet home of the Locos Franchising Company and its ever-growing line of family friendly, casual dining restaurants.

According to founder Stephanie Sharp, Plexus was initially enlisted for its Search Engine Optimization (SEO) expertise. "We began evaluating the Locos' Web site to see how we could help them gain better ranking in the search engines," said Sharp. "Once we got as far as we could within in their current Web structure, they wanted to maximize SEO and that involved building a more search engine friendly site."

In addition to a new interactive design, the site incorporates many new features - one of which has taken on a personality of its own. The Moose Blog is a streaming Web log of current events, specials and various thoughts from "The Moose," Locos' beloved faceman. In addition to hearing from the Moose, the blog gives users the opportunity to make comments on blog posts, opening up a communication channel between Locos patrons and the Moose.

A lot of the functionality of the site occurs through the site manager. The site manager was created for Locos administrators to manage the content in the site. Through the Site Manager, Locos can post blog articles, news items and press releases, add and edit restaurant locations, post announcements, add, edit and delete menu items and even create HTML emails which are sent to its customers.

"The beauty of this site is the freedom it allows Locos," said Natalie Rittle, the Director of Client Relations for Plexus. "Locos has access to to almost every part of their site so that they can manage it directly." The franchise portion of the site not only allows Locos Franchising Company to manage information such as hours of operation and contact information but actual franchisees can also access part of this section to upload photos and add calendar entries for events at their location such as live music, drink specials, etc.

Another new feature of the site is the zip code finder. Here, patrons can enter their zip code and find the nearest Locos location, view a Google map of the location, get driving directions, find out specials and hours of operation.

A flash element on the home page gives the site movement and music without enveloping the total site in flash development that cannot be viewed by all users and inhibits search engine optimization. The small portion allocated to flash gives Locos an area to creative display seasonal greetings or special promotions on the Web site's home page.

"We are so pleased with our new site and all the information it allows us to share with our patrons," said Locos Founder Jamey Loftin. "We are celebrating our 20th Anniversary this year and our new site was the perfect way to kick off the celebration."

To view Locos' new site, visit Locos Grill. Be sure to fill out the online customer feedback form to let Locos know how they did!