Much like other industries, real estate professionals and shoppers have come to increasingly rely on the Internet. Agents recognize the tool as a growing source of business referral and shoppers are turning to it as a more viable opportunity to view properties. Recognizing this trend was taking place, several years ago Plexus began developing a system to empower this practice and has since perfected it.

Deemed myListings, the system works with Top Producer and Athens MLS to import listings into an agent's Web site. This feature eliminates the hassle of duplicating entries in an MLS service and your own site.

Additional features of the myListings system include:

• Lightbox Photo Gallery Displays for each listing with unlimited photo uploads and automatic picture resizing. It allows agents to take photos right from their camera and upload them without having to manually alter the file.
• Google Map Integration Allows customers to zoom in and out on a map detail and obtain driving directions to the property all from within the site, eliminating the need to go to a separate mapping Web site to find details about a listing location.
• Lead Generating Technology Provides three interaction points to convert a site visitor to a lead. A potential customer can request a showing, email a listing to a friend, and solicit additional information from you about the property right from the listing page on your web site. This feature coupled with our analytics tracking software allows you to measure whether your marketing efforts are paying off.
• Content Management Capabilities Gives you the power to create pages on your site as needed.

As an an add-on capability, an agent Web site can leverage existing contacts and the content on the site with the Plexus newsletter generator. Simply put, the generator will create an HTML newsletter by "grabbing" information on your site that you can distribute to your email contacts with our recommended campaign software. The newsletter generator allows you to choose a featured property, other listings you wish to highlight and any announcements you can add manually into the system - this component is great for announcing open houses, real estate tips, general greetings and more. Best of all, the campaign software tracks the results of the campaign and provides a plethora of usable, lead generating data including what listings contacts viewed and more.

"myListings is so flexible because it can be used by one agent or hundreds within a single agency," says Senior Software Architect Adam Parrot. "In addition, it integrates with all of our other components to create an even more sophisticaed marketing tool."

Because the application has become so popular among the growing real estate industry, Plexus has begun offering myListings as a Web package available in two levels – basic and custom.

The basic package is ideal for a single agent and includes the design of a custom header as well as color and background choices. It provides access to the myListings listing import function and allows the agent access to create additional pages for the site. The cost for the basic package is $1500.

The custom package offers design consultation, custom Web site design with greater design detail integration throughout the site. Pricing for the custom package starts at $3500 and other components such as a news database, blog, and more can be built in.

Visit real estate sites with myListings in use:

Basic:
www.southernlivingrealtyinc.net
www.lgmrealty.com
www.welcomehomesavannah.com
www.homewithfran.com
www.righthandrealestate.com

Custom:
www.atlasrealestateadvisors.com
www.getadvantagerealty.com
www.athensrealestate.com
www.aliciaappling.com
www.simplyhelen.com
www.rmtpog.com

For more information contact Plexus Web Creations at (706) 353-2048 or visit our myListings product page.