More and more, Search Engine Optimization is becoming a major factor in the world of Web. And rightly so. What is the point of spending time, money and energy developing a site if it's not going to be easily found on the Internet?

"SEO has become an integral of what we do," said Director of Client Relations Natalie Rittle. "With new clients, the first question we always ask is what will be the purpose of the site you want to create? Whether it be informational, e-commerce or for another use, it still has to be easily found and that's where optimization comes in."

Optimization involves allowing search engines easy access to your keyword-rich content, which is done by designing a search engine-friendly Web site.

"At Plexus, we continually strive to understand this ever-evolving segment of the Web industry," said Stephanie. "I've researched it for the past couple of years in order to provide our clients with the latest SEO techniques and measurement tools so that we can constantly monitor site traffic and better position sites for easy access and better ranking."

SEO begins with extensive keyword research, a major factor at the core of optimization. In order to obtain search engine visibility, you must use words and phrases that your target audience is typing into search queries. These keyword phrases must appear frequently in a calculated ratio and prominently on your web page copy. In addition to helping your site rank more highly in the engines, the results of keyword research can also be used for planning pay-per-click search engine marketing campaigns.

For more information on how to optimize your site, contact Plexus at 706.353.2048.