When a new client comes into our office, one of the first questions we ask is "What is the purpose of your Web site?" Although it seems like a simple inquiry, it is a large part of how we determine the components needed to build a site. Believe it or not, many clients arrive without thinking through the purpose or possible capabilities of their site. In this age of online everything, some feel they need a web presence without considering a mission and goal for the site. Here are a few of the capabilities we offer to increase the purpose and function for your business online.

E-Commerce

Looking to use your site as a virtual sales person?
An e-commerce enabled site allows you to sell your products through your Web site. We will work with you to determine the size of system you need. Features:

• Control inventory displayed on the site
• Real time shipping quotes from FedEx, UPS & USPS
• Real time credit card processing
• Order tracking & product management control
• Batch invoicing and packing slips

Search Engine Optimization (SEO)

Looking to increase the searchability of your site?
SEO is designing, writing and coding (in HTML) an entire Web site in order to increase the chances of it appearing at or near the top of search engine queries. Based on keywords and key phrases, SEO triggers search engines to pick up on the deliberate coding encrypted in your site. Features:

• Keyword and phrase analysis
• Enriched text content writing
• Optimized site design & coding (in HTML)

Search Engine Marketing

Looking to market your Web site?
Often referred to as Google AdWords or Yahoo! FastTrack, Search Engine Marketing (SEM) increases the visibility of Web sites in search engine results pages through Search Engine Advertising or Paid Inclusion. Through SEM, premium spots in search engine results pages are bought by paying per click for the visits to your site. Features

• Keyword and phrase analysis
• Ad campaign budget development & implementation

Photo Gallery

Looking to update your site with visual images?
Perfect for updating your site, a photo gallery component is an easy to use interface for adding photos to your Web site. Features:
This system allows you to control the images and text for each photo with:

• Category and Caption/description for the image
• Select the image file to upload from your computer
• Unlimited categories and photos

Press Release Database

Looking to update visitors with the latest news?
A Press Release/News database is an easy to use interface to add press releases and news updates to your site. This feature helps keep your site current with the latest information about your company or organization. Features:
This system allows you to add, edit and delete news entries through:

• Title, date, related URL & category for the news item
• Contact name & number, and actual news content

Calendar of Events

Looking to invite visitors to upcoming events?
A calendar database is an easy to use interface for adding events to your Web site. Features:
This system allows you to add, edit and delete calendar entries through:

• Name, date, time & location of the event
• Description of the event

Newsletter Generator

Looking to communicate with site visitors?
This component allows you to ‘grab’ various entries from the other content management systems integrated into the site (photo gallery, calendar of events, news database) to produce an electronically distributed newsletter. Each newsletter can be sent with any kind of HTML-enabled newsletter system. Features:

• Easy to track viewership
• Create in minutes, send as frequently as you wish

Application Development

Looking for a customized interface?
Whether you need to create new ways for your customers to interact with your business, or if you need an intranet to make your company more efficient, a custom-built web application may be the solution for you. Features:

• Designed for optimal user experience
• Integrates the latest Internet technology into your site
• Offers scalable products that can be easily extended