I've been learning a lot recently about optimizing sites for search engine rankings, which is clearly one of the most important business components of any website. If a customer can't find your store, how can they buy what you're selling? Think about your own experiences with Google...

After reading Colin's excellent post on search engine optimization, I decided that my personal blog could use a little fine-tuning to hopefully index it a little higher in search results. Google, at lea...

There are plenty of ways to increase your search engine rankings once your site is built - pay per click advertising is the most popular and can be effective. But, are you doing the right things from the onset to ensure the engines are properly indexing your site? While your meta tags and title tags are ext...

Okay, so I got a call at work yesterday and the first thing I hear is, "I heard I have to have a Web site in order to come up on the Google." My response...."ummmm yes." But that's not all. I think what people don't realize is #1 the importance of a quality site and #2 the extreme importance of opt...

There’s nothing new about singing the praises of Google but...what the heck. Plexus has only been using the Google Analytics tool set for about a year and a half to evaluate traffic, customer trends, and sales figures for the sites we build. In that short time Google Analytics has undergone many vast improvements whic...

News outlets everywhere are buzzing with the unsolicited $44.6 billion cash and stock bid for Yahoo! stock Microsoft waged on February 1, 2008. Called "the next major milestone" for Microsoft by it's chief executive Steve Ballmer, the deal would pay Yahoo shareholders $31 a share, which represents a 62% prem...

Not every company needs to hire a search engine optimization specialist. Chances are if you have a well seasoned and mature domain, a good number of other industry relevant and reputable sites linking to your site, frequently changing content, and competitive number of pages in your site, you are probably just a few t...

Tagging is quick and easy way to annotate and categorize content. Tags are used in many different ways on many different web sites now. Examples include Flickr, Amazon.com, Blogger, etc. Let me give you a good example of how powerful tags can be. Lets say you are trying to find photos of Athens, GA. Where d...

The main strategy of your web site if you are focused on optimizing it for certain keywords in search engines should be focused on content building and link building. In and of themselves both of those strategies are beneficial for your site and your customers, but they provide an added benefit of making your site mor...

Attended a small Search Engine Optimization (SEO) training session hosted by Jill Whalen at High Rankings Search Engine Optimization Firm. We tried to attend a conference in Denver in 2007 but our flights were cancelled so Jill and her staff were kind enough to let us apply ...

Stephanie and I are in Boston. We just finished our day at High Rankings learning more about search engine optimization. It was a great experience and not only did we meet SEO guru Jill Whalen but other industry professionals from the Boston area. ...