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Reaching New Search Engine Heights
Dec 7, 2007
When developing a new Web site, Plexus purposefully constructs a search engine friendly foundation on which to build the site; however, even with a strong base the work to climb the engines has only begun. In order to optimize a Web site so that it comes up easily and near the top of search engine, a calculated plan of attack must be devised and carried out. And the plan must start with research. Research is essential in order to determine a site's most searched keywords by consumers. For illustrative purposes only, take, for instance, a local agent's real estate Web site. One may think the keywords to optimize on should be the agent's name, the real estate co...