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Items tagged with "search engine marketing"

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Plexus Becomes Google Certified

Apr 16, 2008

Google has qualified Plexus through its Google AdWords Certified Professionals program. Designed for professionals who manage multiple AdWords client accounts, the program trains individuals to become more successful ad managers. Requirements to become Google Certified include: Sign up for the program successfully and be in good standing. Manage at least one AdWords account in My Client Center for 90 days. Build and maintain at least $1,000 total spend for your or your team's My Client Center account during the 90-day period. Pass the Google Advertising Professional Exam. At Plexus, President Stephanie Sharp and Client Relations Director Natalie Ritt...

Tagged: Google Adwords, Google Certified Professional, Google Advertising Professional, search engine marketing, Pay Per Click, SEO, adwords

Reaching New Search Engine Heights

Dec 7, 2007

When developing a new Web site, Plexus purposefully constructs a search engine friendly foundation on which to build the site; however, even with a strong base the work to climb the engines has only begun. In order to optimize a Web site so that it comes up easily and near the top of search engine, a calculated plan of attack must be devised and carried out. And the plan must start with research. Research is essential in order to determine a site's most searched keywords by consumers. For illustrative purposes only, take, for instance, a local agent's real estate Web site. One may think the keywords to optimize on should be the agent's name, the real estate co...

Tagged: search engine optimization, search engine marketing, search engine reporting, Google Analytics, SEO