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A New Source for Keyword Research
Jul 10, 2009 by Natalie
Something I came across recently that I thought was interesting and mostly true: Facebook is for communicating with those you know; Twitter is for communicating with those you want to know - I think this is particularly applicable with overall branding efforts. So, what is the best way to reach out to those you don't know on Twitter and even gain something from it - esp...
SEO Experts and Not So Experts
Apr 3, 2009 by Stephanie
Often times the first question out of a client’s mouth when the topic of search engine optimization comes up is "How can I be number one in Google?" My first question back to them is "Be number one for what?" You can imagine where this is going. Everyone wants to be number one for "everything. The guys that own everything2.com are the only ones that have done that! Wik...
How to create SEO friendly title tags in a custom Blogger template
Dec 23, 2008 by Kelly C.
I have found several posts on the Internet about how to create title tags for a blog hosted by blogger, but I wanted to find one specific to custom templates. I had a hard time so I thought I'd post the "how to" here. Keyword specific title tags are important for search engine rankings. The same is true for keyword specific h1 tags. Having them match reinforces the s...
Fake it 'till you make it: Online Reputation Management is Important in a Downward Economy
Nov 4, 2008 by Kelly C.
"Google is not a search engine. Google is a reputation-management system. And that's one of the most powerful reasons so many CEOs have become more transparent: Online, your rep is quantifiable, findable, and totally unavoidable. In other words, radical transparency is a double-edged sword, but once you know the new rules, you can use it to control your image in ways yo...
Google Doesn't like Losers: Why Online Reputation Management is Like Building Relationships Offline
Nov 4, 2008 by Kelly C.
No one likes to hang out with losers. Tiziana Casciaro, professor at Harvard Business School, which found that people would rather work with someone who is likable and incompetent than people who are obnoxious and competent. She says, "How we value competence changes depending on whether we like someone or not." Penelope Trunk, an American writer who examines the li...
Plexus builds custom, rich internet applications on the Ruby on Rails web application framework.
Plexus provides ProductCart Shopping Cart for e-commerce web sites.
