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Branding isn't everything...at least in the search engines
Nov 25, 2008 by Stephanie
By and large, most small business Web sites only attract local traffic because people in their local area have heard about them from friends, family, local advertising, etc. It's great to have a brand that is memorable, but unless you are a company with an unlimited advertising budget, you will be hard pressed to get your name in the minds of those outside your local re...
Expanding Your View of Web Analytics
Oct 22, 2008 by Natalie
Google Analytics provides such great insight into your Web site traffic. It gives you a breakdown of traffic sources, page views, time spent on your site and much, much more. It will even track Web site goal conversions so that you can follow how well you are able to convert a visitor into a lead. But, do you know there are other great programs out there that you can in...
Jun 22, 2007 by Stephanie
There’s nothing new about singing the praises of Google but...what the heck. Plexus has only been using the Google Analytics tool set for about a year and a half to evaluate traffic, customer trends, and sales figures for the sites we build. In that short time Google Analytics has undergone many vast improvements which has positioned it as the leading Web site traffic a...
Plexus builds custom, rich internet applications on the Ruby on Rails web application framework.
Plexus provides ProductCart Shopping Cart for e-commerce web sites.
