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Nov 5, 2008
When it comes to college football, the Hollywood box office, and the Billboard music chart, everyone wants to be number one. The same goes for search engine optimization (SEO). Becoming number one for Google search queries carries with it a certain appeal – not only do you surpass your competition, overtaking them in rank and position, bu you are also listed for al...
Nov 5, 2008
When it comes to college football, the Hollywood box office, and the Billboard music chart, everyone wants to be number one. The same goes for search engine optimization (SEO). Becoming number one for Google search queries carries with it a certain appeal – not only do you surpass your competition, overtaking them in rank and position, bu you are also listed for al...
Plexus to Present at Georgia Psychology Association
Jul 17, 2008
Stephanie Sharp, President of Plexus Web Creations, and Kelly Jones, Plexus SEO Specialist, are slated to present at the upcoming annual meeting of the Georgia Psychology Association held September 26 in Atlanta, Georgia. The Plexus associates will present a course that provides continuing education credits for psychologists from across the state on the topic of search ...
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Fake it 'till you make it: Online Reputation Management is Important in a Downward Economy
Nov 4, 2008 by Kelly C.
"Google is not a search engine. Google is a reputation-management system. And that's one of the most powerful reasons so many CEOs have become more transparent: Online, your rep is quantifiable, findable, and totally unavoidable. In other words, radical transparency is a double-edged sword, but once you know the new rules, you can use it to control your image in ways yo...
Google Doesn't like Losers: Why Online Reputation Management is Like Building Relationships Offline
Nov 4, 2008 by Kelly C.
No one likes to hang out with losers. Tiziana Casciaro, professor at Harvard Business School, which found that people would rather work with someone who is likable and incompetent than people who are obnoxious and competent. She says, "How we value competence changes depending on whether we like someone or not." Penelope Trunk, an American writer who examines the li...
How to Become Number One on Google
Aug 27, 2008 by Kelly C.
5 steps to gaining site traffic through search engines The secret to coming up first in Google's search engine results pages is not as elusive as one may think. Not quite as simple as flipping "The Google Switch," but if you work hard, have dedication, and use creativity your site can climb the rankings. Because of what it takes to be perfectly positioned, the proce...
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