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Fake it 'till you make it: Online Reputation Management is Important in a Downward Economy
Nov 4, 2008 by Kelly C.
"Google is not a search engine. Google is a reputation-management system. And that's one of the most powerful reasons so many CEOs have become more transparent: Online, your rep is quantifiable, findable, and totally unavoidable. In other words, radical transparency is a double-edged sword, but once you know the new rules, you can use it to control your image in ways yo...
Google Doesn't like Losers: Why Online Reputation Management is Like Building Relationships Offline
Nov 4, 2008 by Kelly C.
No one likes to hang out with losers. Tiziana Casciaro, professor at Harvard Business School, which found that people would rather work with someone who is likable and incompetent than people who are obnoxious and competent. She says, "How we value competence changes depending on whether we like someone or not." Penelope Trunk, an American writer who examines the li...
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