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May 8, 2007 by Buck
It seems like everyone is talking about viral these days. It's quite the buzzword. With the emergence of social sites like YouTube, Digg, mySpace & Flickr it seems like everyone is either chasing, or trying to start the next viral phenom. Lazy Sunday, Star Wars kid and multitudes of other media snippets have been elevated to icon status by the viral power of the new...
Old School HTML for Email Marketing
Mar 8, 2007 by Buck
This morning, I formatted an email newsletter for Nuci's Space. Because most web-based email services don't support modern web standards in their preview windows, one must resort to old table-based layout to insure that your message has the best chance to be seen. First, I thought I'd seen the last of the font tag, nested tables and other ugly format hacks when we ad...
Creating an Authentic Marketing Message
Jan 26, 2007 by Natalie
Everyone has a story to tell. For virtually every product, project or service there is an angle or "hook" to help with promotions, publicity and/or sales. So in this age of junk mail, spam, pop-ups and every other kind of invasive marketing, how can you deliver an authentic message? Here are a few ideas to keep in mind when you really have a meaningful message to sen...
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Plexus builds custom, rich internet applications on the Ruby on Rails web application framework.
Plexus provides ProductCart Shopping Cart for e-commerce web sites.
