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Fake it 'till you make it: Online Reputation Management is Important in a Downward Economy
Nov 4, 2008 by Kelly C.
"Google is not a search engine. Google is a reputation-management system. And that's one of the most powerful reasons so many CEOs have become more transparent: Online, your rep is quantifiable, findable, and totally unavoidable. In other words, radical transparency is a double-edged sword, but once you know the new rules, you can use it to control your image in ways yo...