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Old School HTML for Email Marketing
Mar 8, 2007 by Buck
This morning, I formatted an email newsletter for Nuci's Space. Because most web-based email services don't support modern web standards in their preview windows, one must resort to old table-based layout to insure that your message has the best chance to be seen. First, I thought I'd seen the last of the font tag, nested tables and other ugly format hacks when we ad...
Aug 9, 2006 by Buck
Every week I get a marketing email from Quizno's. "More spam, how annoying..." you might say, and typically I'd agree and go straight for the unsubscribe link. However Quizno's is doing something very smart. They're regularly including real, honest to goodness value in their emails. Every week, it's a new coupon. Never an email without one. That's tangible value and i...