With a background (this word is a bit of an overstatement because I haven't even graduated yet) in public relations I tend to see the world through a communicator's lens. Since this is my first blog post I am stating my "background" as a sort of disclaimer.
I monitor a lot of interactive communications bogs. Recently, Karen Russell, a PR professor at the University of Georgia used her "Teaching PR" blog to ask professionals what they wish their new employees knew.
This was obviously very interesting to me because I just started my job here at Plexus. At Plexus, my job isn't solely public relations related, but the skills are definitely a part of my day to day. Here are a few of the responses to Dr. Russell's question that I found interesting. Even if you didn't just start your job, these can serve as a motivating reminder. What do you think Plexus? Are these things you wish new employees inherently knew?
Todd Defren from SHIFT Communications says:
I wish my new employee knew that the beginning part of a career is usually a slog. It’s not all Social Media fun & games, sorry. To be effective & accountable strategists, we need databases, research, detailed reports. That’s how everybody starts out, even the rockstars.
I wish my new employee knew that “eagerness is everything.” If you’re eager; if you’re leaning forward; motivated, I’ll lie on the train tracks for you. If you’ve got a dark cloud over your head, its shadow casts a pall over the entire office. That includes my office.
Office Politics 101 from Colin McKay:
Acronyms are not your friend. Not when you don’t understand them, and not when you throw them around trying to look intelligent.
Read up on learning styles. The way a person collects, interprets and processes information affects how they behave in a conversation with you, how they interact with others in meetings, and how quickly and violently they will try to shoot down and bury your cool new idea.
Most PR people don’t write well. This includes old flacks who’ve been around since Adam announced his snappy new fig leaf attire. If you can explain complicated situations or argue positions in writing, you’ll leapfrog ahead of your peers. Really. Make this a priority.
5 Things all PR Students Should Know About Their Career Choice from Steven Silvers
You don’t have exclusive access to this line of work. There are a lot of people who come to the field from journalism, law, marketing, psychology, business, catering, investor relations, event management, human resources, finance, administration, politics or on the advice of their parole officer. Your degree is worth only what your applied skills and intuitiveness make out of it.
Grunt work and details get you promoted. It’s nice that many PR students study the Tylenol crisis. But most of you will have less dramatic introductions to the profession. You’ll spend your day doing routine research, stuffing envelopes, proof-reading someone else’s material and taking notes at meetings. The sooner you prove that you don’t make mistakes or let things fall through the cracks, the sooner you’ll get thrown into the more interesting deep end. Invest your time in getting good, because most of your peers won't.